Archive for September, 2007

Saturday, September 29th, 2007

Muslim Jesus dissected

Anyone interested in the exactly how the Muslim Jesus shirt was created should head on down to the October session of the LFPUG. We’ll be giving a talk about the system we wrote in Flash that created the illustration and about how we got exactly the right play between the image of Jesus and the Muslim crescents that create him.

Saturday, September 29th, 2007

WIN with LAEM!

We’re finally live with our competition over at LAEM. All you have to do to win is leave a comment under their post saying why you think our label is called ‘the-affair’?

Wednesday, September 19th, 2007


We made these as a little something for the launch party, but we’re also including a couple in every package we ship…

Wednesday, September 19th, 2007


OK so packaging might not be the top-most thing to think about when starting a tee brand, but it was something we decided to look into as a point of differentiation… Everyone’s received a generic brown envelope in the mail, with a tee folded in a generic way and wrapped in generic plastic.

Wednesday, September 19th, 2007

wen x the-affair

Check out this Zangief piece, by our good friend Ewen made for our launch party.

Wednesday, September 19th, 2007


As some of you know, we’re giving away a few shirts at this month’s LFPUG (London Flash Platform User Group).

Wednesday, September 19th, 2007

t-shirt island

Our second post comes from t-shirt island and is by far and away the biggest generator of traffic to our little neck of the digital woods to date. So thank you t-shirt island!!!

Friday, September 14th, 2007

Our first blog!

Well Zolton missed out, because rik barwick beat him to the mark to be the first to blog about us on the 12.09… thanks rik!

Tuesday, September 11th, 2007

Blog contact #1

OK, so we’ve just given the ‘scoop’ on our launch to Zolton from…… Well apart from having 99% of the same name as each other and him being an Aussie too, he also writes for coolhunting which is right up the very top of blogs we’d like to be on. So let’s wait a few days and see what happens…

Tuesday, September 11th, 2007

Guerilla marketing

As you’ve probably surmised, we’re a small friendly outfit trying to get by in this big cut-throat world…. Our premise is that the blogosphere will help us get our message out to the people we want to buy our shirts.

Tuesday, September 11th, 2007

Flickr group

OK people, we’ve just set up a Flickr group for the-affair.

Tuesday, September 11th, 2007

Blog design

Trust me, I’m all over it ;) I’m just trying to find the time to do it. In the meantime, check out the proposed design above.

Tuesday, September 11th, 2007


As a launch promotion, we’ve decided to give free worldwide shipping with every shirt!