batch.02 dropping early feb





Last week we were up at 5th Column with Spike printing our 3x new shirts. We’re calling these ‘batch.02′ and they’ll be dropping early feb, along with 2x hoodies in different colourways.

Its certainly been an interesting process the second-time around. With strong demand for the previous 2x designs, and Miniluv in general, we easily could’ve played it safe and released another Orwell ministry. In fact tonnes of crew keep telling us that’s what we should do next.

But we both felt that doing something different was what would be best for the brand. Now we’re not promising that we will (or we won’t) be releasing another ministry design in the future. It’s just that it didn’t feel like now was the right time. After all, there’d be nothing worse than being known as the guys “who do the Orwell shirts”.

So anyway enjoy these 2 teaser videos, where you’ll get a glimpse of the new designs. And as always, please let us know what you think in the comments below!!!

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One Response to “batch.02 dropping early feb”

  1. Drew Says:

    I can’t wait for these new shirts guys, they are looking mighty good. My Miniluv shirt is currently my favorite, and i’m afraid i’m going to wear it out. It’ll be good to give it a rest for awhile :)


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