Archive for September, 2008

Monday, September 8th, 2008

How would you describe our digital strategy?

Well according to Andy Howard of Lost At E-Minor that is, who’s just written about our online strategy driving our offline business. He notes “The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair’s website - which features simple yet realistic modelling.” Read everything Andy had [...]

Monday, September 8th, 2008

Batch.03 drops this week

This is the week we’ve been waiting for here at the-affair hq! After several months of being out of stock in most sizes, we’re finally back with a massive re-stock and 2 fresh designs. They’re at the printers as we speak and we should have them this coming Friday. And no, its not some post-modern [...]