How would you describe our digital strategy?
Well according to Andy Howard of Lost At E-Minor that is, who’s just written about our online strategy driving our offline business. He notes “The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair’s website – which features simple yet realistic modelling.” Read everything Andy had to say here.
We strive hard to get you – the audience and our customers – involved in the brand, so its nice to see you guys noticing. But in all honesty its not rocket science. We’re just doing what we know other brands should be doing but generally are not.
Thanks for believing in us Andy.
September 15th, 2008 at 8:03 am
You’re welcome! You dudes are seriously rocking, it’s been great tracking your progress from the early days. Keep doing exactly what you’re doing and you’ll nail it!
September 26th, 2008 at 7:36 pm
Beautiful work!