Archive for January, 2009

Sunday, January 11th, 2009

Lost in translation

blog post about the translation issuesomething about the Far East, travelling to both HK and Tokyomeeting peopletalking about the brandand the problem of translationthe strength in our brand position is a focus on Western literaturethe power of the shirt/graphic is the bigger idea that it references rather than the graphic itselftake away this reference point, and a good deal (but not all) of the ‘power’ of the graphic is lostand this is exactly what happened in the interestingly the jesus one seemed to go down best, as its an idea that doesn’t rely on another idea (i.e. there is no book / author / bigger idea there).did get a massive sense though that we’re gonna have to get our stories translated into japanese/chinese/whatever to really make this brand fly…. swingtags are also a biggie - again sixpaxk have a seriously cool one that folds up into their logo, origami-styles, and obv this has a lot of traction in japan.

Saturday, January 10th, 2009

Imitation is the sincerest form of flattery - v2

There’s a very fine line between inspiration and all-out robbery. In this case we’re more than happy to have been the inspiration, its only a shame that the end result is a poor approximation.