Big favour to ask – we wanna be the Tee of the Day over on our favourite tee design blog-thing, emptees. We’re on the front page already, but there’s some stiff competition and we need some serious help!

So please go over there and ‘heart’ our Strange Aeons design and help us make our mommas proud!

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We’re thrilled to finally drop Batch.04 / Obscurity, just in time for summer. As always, if you’ve got any feedback whatsoever we’d love to hear from you. Email us or hit us up on twitter, @the_affair.

Strange Aeons (left) is based on H.P Lovecraft’s very particular form of cosmic-horror in The Call of Cthulu.

Whilst We (right) [...]

We updated Corto’s Crash with a fresh new colourway for summer. These aqua beauties definitely won’t last, and will never be repeated. So be sure to get yours now!

Big shout out to Tom for those “come hither” eyes!

If you’ve been cursing your own existential indecisiveness, we’ve also re-printed the J.P. Sartre inspired L’Enfer c’est les autres.

Even though the world is falling apart at the economic seams and inflation is officially falling, the unfortunate reality for us is that costs are rising. Both American Apparel and our screen-printer have increased their prices by around 10% this year.

In the two years we’ve been making tees, we’ve always been considerably cheaper than the [...]

Those of you following us on Twitter got a blow-by-blow account of the Batch.04 photoshoot that took place last Sunday, including some rare never before seen production/process shots that we twitpic’d at the time. Follow us and find out more.

For everyone else, here’s what a teaser trailer in the t-shirt industry looks like :)

All comments [...]

Now if we had all the money in the world the marketing budget of H&M, the-affair website v2.0 would probably look a bit like this – of course on black not off-white, and without the abstract red shapes and weird particle effects.

As you can see from the Perfect Fools’ case study, they’ve taken our core [...]