Now if we had all the money in the world the marketing budget of H&M, the-affair website v2.0 would probably look a bit like this – of course on black not off-white, and without the abstract red shapes and weird particle effects.



As you can see from the Perfect Fools’ case study, they’ve taken our core thought and added about a gazillion Euros to the production budget – and voila! – a pretty cool evolution of the idea behind our site.



Apart from the RED camera and greenscreen (cheating!), check out what kind of a studio setup all those Euros get you. For those following us on twitter, you’ll note that our setup looks pretty much exactly the same :-p



All in all a damn fine effort, the only thing I’m slightly gutted about is that there is no credit to the-affair for the (strategic) inspiration.

Really, it’s the least they could’ve done :-p

This entry was posted on Wednesday, June 3rd, 2009 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.