“You’re really not going to like it,” observed Deep Thought Life, the Universe and Everything, Douglas Adams Whether or not you crack jokes in Base 13, there’s no denying the sublime beauty in Adams’ Answer to the Ultimate Question of Life, the Universe and Everything. Wearing this print will not only geek the fashionistas at [...]

A few reports have trickled in recently that some buy our shirts unaware of the story behind each design. Although this is not a problem per se, we pride ourselves on the literary angle behind each design and thought it a shame that some of you may have been missing the best part of your [...]

We spent Sunday shooting the 2 new designs we’re calling Batch.05. They’re currently being shipped off to the digital elves to work some magic, but in the meantime we thought you might be interested in the story behind each. Have a read, leave a comment, and if you’re in the UK grab one in time [...]