Archive for December, 2009

Thursday, December 31st, 2009

New design - Forty-Two

“You’re really not going to like it,” observed Deep Thought Life, the Universe and Everything, Douglas Adams Whether or not you crack jokes in Base 13, there’s no denying the sublime beauty in Adams’ Answer to the Ultimate Question of Life, the Universe and Everything. Wearing this print will not only geek the fashionistas at [...]

Thursday, December 10th, 2009

The inside means as much as the outside

A few reports have trickled in recently that some buy our shirts unaware of the story behind each design. Although this is not a problem per se, we pride ourselves on the literary angle behind each design and thought it a shame that some of you may have been missing the best part of your [...]

Thursday, December 10th, 2009

2 new designs dropping next week

We spent Sunday shooting the 2 new designs we’re calling Batch.05. They’re currently being shipped off to the digital elves to work some magic, but in the meantime we thought you might be interested in the story behind each. Have a read, leave a comment, and if you’re in the UK grab one in time [...]