It’s all change here at the-affair HQ. We’re busy putting the final touches on our new website, we’ve just taken delivery of some designs from our new factory in Portugal and with some luck you’ll all know about it by week’s end!

while stocks last, ends tuesday the 5th January 2010! happy sales shopping

If you’ve been cursing your own existential indecisiveness, we’ve also re-printed the J.P. Sartre inspired L’Enfer c’est les autres.

Even though the world is falling apart at the economic seams and inflation is officially falling, the unfortunate reality for us is that costs are rising. Both American Apparel and our screen-printer have increased their prices by around 10% this year. In the two years we’ve been making tees, we’ve always been considerably cheaper than [...]

The sun’s coming out more regularly this side of the pond (let’s hope it lasts) and we’re gearing up to drop a load of fresh new designs in time for summer proper. As a result we’ve decided to try a little experiment via twitter to help clear out the stock-room. All you have to do [...]

Stalks and Cranes aside, we thought it would be an interesting exercise to see where you – our customers – actually come from. Unsurprisingly, the great majority of you are in the UK (47%) and USA (19%). Interestingly, the rest of you are to be found in Australia (9%), Sweden (6%), Germany (5%) and Canada [...]

Apologies if you’ve been trying to access the site over the last 3 days. MediaTemple (who are normally rock-solid) had some major upgrade-fuck-up which seems to be finally fixed.

blog post about the translation issuesomething about the Far East, travelling to both HK and Tokyomeeting peopletalking about the brandand the problem of translationthe strength in our brand position is a focus on Western literaturethe power of the shirt/graphic is the bigger idea that it references rather than the graphic itselftake away this reference point, and a good deal (but not all) of the ‘power’ of the graphic is lostand this is exactly what happened in the interestingly the jesus one seemed to go down best, as its an idea that doesn’t rely on another idea (i.e. there is no book / author / bigger idea there).did get a massive sense though that we’re gonna have to get our stories translated into japanese/chinese/whatever to really make this brand fly…. swingtags are also a biggie – again sixpaxk have a seriously cool one that folds up into their logo, origami-styles, and obv this has a lot of traction in japan.

Not only is it a bargain, but you’ll be able to brag about having done your part to avert global financial meltdown as well.Its our way of saying thanks for being with us on the journey during our first year in business. We’re warming up for the year ahead, so keep your eyes and ears open as we drop new designs, announce some colabs and other big initiatives to grow the brand.So go on, treat yourself.

Anyone who’s been to HK recently would’ve been to Causeway Bay – the centre of HK island’s streetwear/fashion scene and its answer to Kowloon’s TST. and the centre of the streetwear/fashion scene.

We’ve been making shirts for just over a year now. And each time, we make them the best possible shirts we can, both from a product and a brand perspective. With the release of batch.03, we’ve got a handle on the product side of things but we’re still working hard on creating meaning within the [...]

Batch.03 sees the introduction of a new feature across our range, inside neck-prints. Previously we only had a quote from Orwell on the inside neck of Miniluv. It added so much to the experience and symbolism of the shirt that we decided it just made sense to apply it to every shirt we produce. So [...]

Well according to Andy Howard of Lost At E-Minor that is, who’s just written about our online strategy driving our offline business. He notes “The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair’s website – which features simple yet realistic modelling.” Read everything Andy had [...]