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	<title>the-affair / blog &#187; Business</title>
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	<link>http://www.the-affair.com/blog</link>
	<description>the experience of starting a t-shirt company</description>
	<lastBuildDate>Mon, 17 Oct 2011 23:23:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
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			<item>
		<title>New! New! New!</title>
		<link>http://www.the-affair.com/blog/2010/08/04/new-new-new/</link>
		<comments>http://www.the-affair.com/blog/2010/08/04/new-new-new/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 16:00:25 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Suppliers]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2010/08/04/new-new-new/</guid>
		<description><![CDATA[It&#8217;s all change here at the-affair HQ. We&#8217;re busy putting the final touches on our new website, we&#8217;ve just taken delivery of some designs from our new factory in Portugal and with some luck you&#8217;ll all know about it by week&#8217;s end!]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2010/08/04/new-new-new/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>saaaaaaale! everything only 19 GBP!</title>
		<link>http://www.the-affair.com/blog/2010/01/03/saaaaaaale-everything-only-19-gbp/</link>
		<comments>http://www.the-affair.com/blog/2010/01/03/saaaaaaale-everything-only-19-gbp/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 16:37:33 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2010/01/03/saaaaaaale-everything-only-19-gbp/</guid>
		<description><![CDATA[while stocks last, ends tuesday the 5th January 2010! happy sales shopping]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2010/01/03/saaaaaaale-everything-only-19-gbp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>L&#8217;Enfer re-stock</title>
		<link>http://www.the-affair.com/blog/2009/06/10/lenfer-re-stock/</link>
		<comments>http://www.the-affair.com/blog/2009/06/10/lenfer-re-stock/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 12:55:59 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/06/10/lenfer-re-stock/</guid>
		<description><![CDATA[If you’ve been cursing your own existential indecisiveness, we’ve also re-printed the J.P. Sartre inspired L’Enfer c&#8217;est les autres.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/06/10/lenfer-re-stock/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>£2 more please</title>
		<link>http://www.the-affair.com/blog/2009/06/10/2-more-please/</link>
		<comments>http://www.the-affair.com/blog/2009/06/10/2-more-please/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 12:49:19 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/06/10/2-more-please/</guid>
		<description><![CDATA[Even though the world is falling apart at the economic seams and inflation is officially falling, the unfortunate reality for us is that costs are rising. Both American Apparel and our screen-printer have increased their prices by around 10% this year. In the two years we’ve been making tees, we’ve always been considerably cheaper than [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/06/10/2-more-please/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter sale / 40% Off!</title>
		<link>http://www.the-affair.com/blog/2009/05/31/twitter-sale-40-off/</link>
		<comments>http://www.the-affair.com/blog/2009/05/31/twitter-sale-40-off/#comments</comments>
		<pubDate>Sun, 31 May 2009 13:06:46 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lessons]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/05/31/twitter-sale-40-off/</guid>
		<description><![CDATA[The sun&#8217;s coming out more regularly this side of the pond (let&#8217;s hope it lasts) and we&#8217;re gearing up to drop a load of fresh new designs in time for summer proper. As a result we&#8217;ve decided to try a little experiment via twitter to help clear out the stock-room. All you have to do [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/05/31/twitter-sale-40-off/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where do you come from?</title>
		<link>http://www.the-affair.com/blog/2009/05/28/where-do-you-come-from/</link>
		<comments>http://www.the-affair.com/blog/2009/05/28/where-do-you-come-from/#comments</comments>
		<pubDate>Thu, 28 May 2009 21:37:46 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/05/28/where-do-you-come-from/</guid>
		<description><![CDATA[Stalks and Cranes aside, we thought it would be an interesting exercise to see where you &#8211; our customers &#8211; actually come from. Unsurprisingly, the great majority of you are in the UK (47%) and USA (19%). Interestingly, the rest of you are to be found in Australia (9%), Sweden (6%), Germany (5%) and Canada [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/05/28/where-do-you-come-from/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Out-age</title>
		<link>http://www.the-affair.com/blog/2009/03/02/out-age/</link>
		<comments>http://www.the-affair.com/blog/2009/03/02/out-age/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 18:20:19 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/03/02/out-age/</guid>
		<description><![CDATA[Apologies if you&#8217;ve been trying to access the site over the last 3 days. MediaTemple (who are normally rock-solid) had some major upgrade-fuck-up which seems to be finally fixed.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/03/02/out-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lost in translation</title>
		<link>http://www.the-affair.com/blog/2009/01/11/lost-in-translation/</link>
		<comments>http://www.the-affair.com/blog/2009/01/11/lost-in-translation/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 22:36:58 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Lessons]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=182</guid>
		<description><![CDATA[blog post about the translation issuesomething about the Far East, travelling to both HK and Tokyomeeting peopletalking about the brandand the problem of translationthe strength in our brand position is a focus on Western literaturethe power of the shirt/graphic is the bigger idea that it references rather than the graphic itselftake away this reference point, and a good deal (but not all) of the 'power' of the graphic is lostand this is exactly what happened in the interestingly the jesus one seemed to go down best, as its an idea that doesn't rely on another idea (i.e. there is no book / author / bigger idea there).did get a massive sense though that we're gonna have to get our stories translated into japanese/chinese/whatever to really make this brand fly....  swingtags are also a biggie - again sixpaxk have a seriously cool one that folds up into their logo, origami-styles, and obv this has a lot of traction in japan.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/01/11/lost-in-translation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 wishes for Xmas</title>
		<link>http://www.the-affair.com/blog/2008/12/24/3-wishes-for-xmas/</link>
		<comments>http://www.the-affair.com/blog/2008/12/24/3-wishes-for-xmas/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 23:44:49 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=174</guid>
		<description><![CDATA[Not only is it a bargain, but you'll be able to brag about having done your part to avert global financial meltdown as well.Its our way of saying thanks for being with us on the journey during our first year in business.  We're warming up for the year ahead, so keep your eyes and ears open as we drop new designs, announce some colabs and other big initiatives to grow the brand.So go on, treat yourself.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/12/24/3-wishes-for-xmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Stockist = Delay No Mall, Hong Kong</title>
		<link>http://www.the-affair.com/blog/2008/12/21/new-stockist-delay-no-mall-hong-kong/</link>
		<comments>http://www.the-affair.com/blog/2008/12/21/new-stockist-delay-no-mall-hong-kong/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 01:32:55 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stockists]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=178</guid>
		<description><![CDATA[Anyone who's been to HK recently would've been to Causeway Bay - the centre of HK island's streetwear/fashion scene and its answer to Kowloon's TST.  and the centre of the streetwear/fashion scene.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/12/21/new-stockist-delay-no-mall-hong-kong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The stories make the difference</title>
		<link>http://www.the-affair.com/blog/2008/10/15/the-stories-make-the-difference/</link>
		<comments>http://www.the-affair.com/blog/2008/10/15/the-stories-make-the-difference/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 19:29:07 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lessons]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=145</guid>
		<description><![CDATA[We&#8217;ve been making shirts for just over a year now. And each time, we make them the best possible shirts we can, both from a product and a brand perspective. With the release of batch.03, we&#8217;ve got a handle on the product side of things but we&#8217;re still working hard on creating meaning within the [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/10/15/the-stories-make-the-difference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW &#8211; inside neck prints</title>
		<link>http://www.the-affair.com/blog/2008/10/15/new-inside-neck-prints/</link>
		<comments>http://www.the-affair.com/blog/2008/10/15/new-inside-neck-prints/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 18:54:38 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Lessons]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=140</guid>
		<description><![CDATA[Batch.03 sees the introduction of a new feature across our range, inside neck-prints. Previously we only had a quote from Orwell on the inside neck of Miniluv. It added so much to the experience and symbolism of the shirt that we decided it just made sense to apply it to every shirt we produce. So [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/10/15/new-inside-neck-prints/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How would you describe our digital strategy?</title>
		<link>http://www.the-affair.com/blog/2008/09/08/how-would-you-describe-our-digital-strategy/</link>
		<comments>http://www.the-affair.com/blog/2008/09/08/how-would-you-describe-our-digital-strategy/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 20:33:44 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lessons]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=122</guid>
		<description><![CDATA[Well according to Andy Howard of Lost At E-Minor that is, who&#8217;s just written about our online strategy driving our offline business. He notes &#8220;The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair&#8217;s website &#8211; which features simple yet realistic modelling.&#8221; Read everything Andy had [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/09/08/how-would-you-describe-our-digital-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brand Questionnaire</title>
		<link>http://www.the-affair.com/blog/2008/07/23/brand-questionnaire/</link>
		<comments>http://www.the-affair.com/blog/2008/07/23/brand-questionnaire/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 20:52:43 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lessons]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=100</guid>
		<description><![CDATA[As some of you know, we recently ran a short questionnaire. Why? Quite simply because we&#8217;re relatively new at this. And like in any partnership, we have our differences. Very democratically we decided to let you &#8211; our previous customers &#8211; decide for us. So, if you spent your precious time helping us out, many [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/07/23/brand-questionnaire/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Out of stock (temporarily)</title>
		<link>http://www.the-affair.com/blog/2008/07/22/out-of-stock-temporarily/</link>
		<comments>http://www.the-affair.com/blog/2008/07/22/out-of-stock-temporarily/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 09:36:18 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=94</guid>
		<description><![CDATA[You might have noticed that we&#8217;re out of stock in most sizes at the moment. We&#8217;re really sorry about that, and we’re working as hard as we can to re-stock as soon as is humanly possible. Please bear with us, it won&#8217;t be more than a few weeks&#8230;]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/07/22/out-of-stock-temporarily/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New stockist = Miscelanea BCN</title>
		<link>http://www.the-affair.com/blog/2008/06/26/new-stockist-miscelanea-bcn/</link>
		<comments>http://www.the-affair.com/blog/2008/06/26/new-stockist-miscelanea-bcn/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 20:26:31 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stockists]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=88</guid>
		<description><![CDATA[This month we welcome to the retail fold, miscelanea from Barcelona. After meeting Fátima at the OFFF conference in Lisbon, she kindly agreed to begin stocking our shirts. So if you&#8217;re in BCN over the summer, drop in and tell Fátima what an awesome decision she made ;)]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/06/26/new-stockist-miscelanea-bcn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New stockist = LAEM</title>
		<link>http://www.the-affair.com/blog/2008/04/09/new-stockist-laem/</link>
		<comments>http://www.the-affair.com/blog/2008/04/09/new-stockist-laem/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 16:46:44 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stockists]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2008/04/09/new-stockist/</guid>
		<description><![CDATA[Lost At E Minor, everyone&#8217;s favourite arts and culture portal, has just launched an online &#8220;shopisphere of intergalactic proportions&#8221;, and we are very proud to have been asked to be a part of the range of products on offer for launch.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/04/09/new-stockist-laem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>emptees (batch.02)</title>
		<link>http://www.the-affair.com/blog/2008/02/15/emptees-batch02/</link>
		<comments>http://www.the-affair.com/blog/2008/02/15/emptees-batch02/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 14:54:49 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Competitions]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2008/02/15/emptees-batch02/</guid>
		<description><![CDATA[We&#8217;ve got the batch.02 shirts up on emptees, where we&#8217;re getting a lot of love for the site but not so much for the shirts. My personal opinion is that its because we&#8217;re consicously diverting from the &#8216;threadless aesthetic&#8217; so prevalent on user-gen sites like this. So good people, I&#8217;m asking you to do us [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/02/15/emptees-batch02/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<item>
		<title>New printers</title>
		<link>http://www.the-affair.com/blog/2008/01/25/new-printers/</link>
		<comments>http://www.the-affair.com/blog/2008/01/25/new-printers/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 21:04:31 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Suppliers]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2008/01/25/new-printers/</guid>
		<description><![CDATA[We&#8217;ve recently changed printers to 5th column. If you&#8217;re in London then you&#8217;ll probably already know them. If you&#8217;re not and you fancy getting some shirts printed in the UK I can highly recommend them. They&#8217;ve been nothing but helpful, and best of all their quote came in substantially cheaper than our last printers, and [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/01/25/new-printers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook x the-affair</title>
		<link>http://www.the-affair.com/blog/2008/01/21/facebook-x-the-affair/</link>
		<comments>http://www.the-affair.com/blog/2008/01/21/facebook-x-the-affair/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 11:00:37 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2008/01/21/facebook-x-the-affair/</guid>
		<description><![CDATA[We&#8217;ve finally got around to that new thing all the cool kids are doing, and are now the proud parents of a facebook page. Go and check it out. Even better, become a fan and you&#8217;ll make our hearts swell with pride. We&#8217;re also testing the waters of advertising on the Facebook behemoth. If you&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/01/21/facebook-x-the-affair/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Merry Xmas etc etc</title>
		<link>http://www.the-affair.com/blog/2007/12/23/merry-xmas-etc-etc/</link>
		<comments>http://www.the-affair.com/blog/2007/12/23/merry-xmas-etc-etc/#comments</comments>
		<pubDate>Sun, 23 Dec 2007 19:23:52 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2007/12/23/merry-xmas-etc-etc/</guid>
		<description><![CDATA[Just a quick note to wish you a very Merry Xmas and all the best for 2008 &#8211; especially those that have bought our first batch of shirts. We&#8217;ve been blown away by the whole experience of starting our own brand. We&#8217;ve started well, but this is only the beginning. We&#8217;re going to have for [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/12/23/merry-xmas-etc-etc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Our first stockist!</title>
		<link>http://www.the-affair.com/blog/2007/12/18/our-first-stockist/</link>
		<comments>http://www.the-affair.com/blog/2007/12/18/our-first-stockist/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 00:47:10 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stockists]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2007/12/16/our-first-stockist/</guid>
		<description><![CDATA[Big shout out to Sichi and the B2 store on Brick Lane for being the first crew to stock us! If you&#8217;re in London, make sure to drop in and say hi&#8230; It&#8217;s underneath the Bodhi Gallery, just opposite the (in)famous Beigel shop.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/12/18/our-first-stockist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can you speak to our publicist about that?</title>
		<link>http://www.the-affair.com/blog/2007/12/16/can-you-speak-to-our-publicist-about-that/</link>
		<comments>http://www.the-affair.com/blog/2007/12/16/can-you-speak-to-our-publicist-about-that/#comments</comments>
		<pubDate>Sun, 16 Dec 2007 00:16:01 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2007/12/16/can-you-speak-to-our-publicist-about-that/</guid>
		<description><![CDATA[We&#8217;re really excited to welcome Lynn Chinnock to our team. This is mainly because her main job is to make us famous (and then rich, in that order). But apart from that, she&#8217;s a lovely girl and she&#8217;d almost certainly wear a moustache if she were a man. That makes her cool. What makes us [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/12/16/can-you-speak-to-our-publicist-about-that/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shipping returns to normal</title>
		<link>http://www.the-affair.com/blog/2007/12/08/shipping-returns-to-normal/</link>
		<comments>http://www.the-affair.com/blog/2007/12/08/shipping-returns-to-normal/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 23:48:12 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2007/12/08/shipping-returns-to-normal/</guid>
		<description><![CDATA[Intelligent men and women of the world! After 3 months of free shipping, its (unfortunately) time we return to normal. So from now on it&#8217;ll be £3 to anywhere in the world per shirt.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/12/08/shipping-returns-to-normal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Badges!!!</title>
		<link>http://www.the-affair.com/blog/2007/09/19/badges/</link>
		<comments>http://www.the-affair.com/blog/2007/09/19/badges/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 16:50:02 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Launch]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2007/09/19/badges/</guid>
		<description><![CDATA[We made these as a little something for the launch party, but we're also including a couple in every package we ship...]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/19/badges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Packaging</title>
		<link>http://www.the-affair.com/blog/2007/09/19/packaging/</link>
		<comments>http://www.the-affair.com/blog/2007/09/19/packaging/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 16:48:12 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2007/09/19/packaging/</guid>
		<description><![CDATA[OK so packaging might not be the top-most thing to think about when starting a tee brand, but it was something we decided to look into as a point of differentiation...  Everyone's received a generic brown envelope in the mail, with a tee folded in a generic way and wrapped in generic plastic.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/19/packaging/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Blog contact #1</title>
		<link>http://www.the-affair.com/blog/2007/09/11/blog-contact-1/</link>
		<comments>http://www.the-affair.com/blog/2007/09/11/blog-contact-1/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 22:52:08 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Launch]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/11/blog-1/</guid>
		<description><![CDATA[OK, so we've just given the 'scoop' on our launch to Zolton from www.lostateminor.com......  Well apart from having 99% of the same name as each other and him being an Aussie too, he also writes for coolhunting which is right up the very top of blogs we'd like to be on. So let's wait a few days and see what happens...]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/11/blog-contact-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerilla marketing</title>
		<link>http://www.the-affair.com/blog/2007/09/11/guerilla-marketing/</link>
		<comments>http://www.the-affair.com/blog/2007/09/11/guerilla-marketing/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 22:26:44 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lessons]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/11/guerilla-marketing/</guid>
		<description><![CDATA[As you've probably surmised, we're a small friendly outfit trying to get by in this big cut-throat world....  Our premise is that the blogosphere will help us get our message out to the people we want to buy our shirts.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/11/guerilla-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Flickr group</title>
		<link>http://www.the-affair.com/blog/2007/09/11/flickr-group/</link>
		<comments>http://www.the-affair.com/blog/2007/09/11/flickr-group/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 22:18:08 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/11/flickr-group/</guid>
		<description><![CDATA[OK people, we've just set up a Flickr group for the-affair.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/11/flickr-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blog design</title>
		<link>http://www.the-affair.com/blog/2007/09/11/blog-design/</link>
		<comments>http://www.the-affair.com/blog/2007/09/11/blog-design/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 22:13:05 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/11/blog-design/</guid>
		<description><![CDATA[Trust me, I'm all over it ;) I'm just trying to find the time to do it.  In the meantime, check out the proposed design above.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/11/blog-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FREE SHIPPING!!!!</title>
		<link>http://www.the-affair.com/blog/2007/09/11/free-shipping/</link>
		<comments>http://www.the-affair.com/blog/2007/09/11/free-shipping/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 21:52:25 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Launch]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/11/free-shipping/</guid>
		<description><![CDATA[As a launch promotion, we've decided to give free worldwide shipping with every shirt!]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/11/free-shipping/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>we&#8217;re finally live!</title>
		<link>http://www.the-affair.com/blog/2007/09/03/were-finally-live/</link>
		<comments>http://www.the-affair.com/blog/2007/09/03/were-finally-live/#comments</comments>
		<pubDate>Mon, 03 Sep 2007 21:45:52 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Launch]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/03/were-finally-live/</guid>
		<description><![CDATA[so, we're finally live with the Flash site.]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/03/were-finally-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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