Archive for the 'Lessons' Category

Tuesday, January 26th, 2010

Look mom! We’re (a teeny tiny bit) famous!

Dangerous Dave gets interviewed for a Computer Arts article on making money on the side during the recession. Ha! If only it was that easy! Everyone in their right mind knows that you don’t get into t-shirts for the money. We do it for the love baby :) Anyway, they have some very nice words [...]

Thursday, December 10th, 2009

The inside means as much as the outside

A few reports have trickled in recently that some buy our shirts unaware of the story behind each design. Although this is not a problem per se, we pride ourselves on the literary angle behind each design and thought it a shame that some of you may have been missing the best part of your [...]

Sunday, May 31st, 2009

Twitter sale / 40% Off!

The sun’s coming out more regularly this side of the pond (let’s hope it lasts) and we’re gearing up to drop a load of fresh new designs in time for summer proper. As a result we’ve decided to try a little experiment via twitter to help clear out the stock-room. All you have to do [...]

Sunday, January 11th, 2009

Lost in translation

blog post about the translation issuesomething about the Far East, travelling to both HK and Tokyomeeting peopletalking about the brandand the problem of translationthe strength in our brand position is a focus on Western literaturethe power of the shirt/graphic is the bigger idea that it references rather than the graphic itselftake away this reference point, and a good deal (but not all) of the ‘power’ of the graphic is lostand this is exactly what happened in the interestingly the jesus one seemed to go down best, as its an idea that doesn’t rely on another idea (i.e. there is no book / author / bigger idea there).did get a massive sense though that we’re gonna have to get our stories translated into japanese/chinese/whatever to really make this brand fly…. swingtags are also a biggie - again sixpaxk have a seriously cool one that folds up into their logo, origami-styles, and obv this has a lot of traction in japan.

Wednesday, October 15th, 2008

The stories make the difference

We’ve been making shirts for just over a year now. And each time, we make them the best possible shirts we can, both from a product and a brand perspective. With the release of batch.03, we’ve got a handle on the product side of things but we’re still working hard on creating meaning within the [...]

Wednesday, October 15th, 2008

NEW - inside neck prints

Batch.03 sees the introduction of a new feature across our range, inside neck-prints. Previously we only had a quote from Orwell on the inside neck of Miniluv. It added so much to the experience and symbolism of the shirt that we decided it just made sense to apply it to every shirt we produce. So [...]

Monday, September 8th, 2008

How would you describe our digital strategy?

Well according to Andy Howard of Lost At E-Minor that is, who’s just written about our online strategy driving our offline business. He notes “The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair’s website - which features simple yet realistic modelling.” Read everything Andy had [...]

Wednesday, July 23rd, 2008

Brand Questionnaire

As some of you know, we recently ran a short questionnaire. Why? Quite simply because we’re relatively new at this. And like in any partnership, we have our differences. Very democratically we decided to let you - our previous customers - decide for us. So, if you spent your precious time helping us out, many [...]

Tuesday, September 11th, 2007

Guerilla marketing

As you’ve probably surmised, we’re a small friendly outfit trying to get by in this big cut-throat world…. Our premise is that the blogosphere will help us get our message out to the people we want to buy our shirts.