Archive for the 'Press' Category

Tuesday, July 6th, 2010

Torso - the definitive guide to t-shirt culture

“Show me your t-shirts and I’ll tell you who you are. Today’s t-shirts are projection screens for styles, thoughts, and attitudes; they are wearable calling cards.” We couldn’t agree more, and are thrilled to have been included in the definitive guide to t-shirt culture, called Torso. Published by gestalten, it was compiled by Daniel Eckler, [...]

Tuesday, January 26th, 2010

Look mom! We’re (a teeny tiny bit) famous!

Dangerous Dave gets interviewed for a Computer Arts article on making money on the side during the recession. Ha! If only it was that easy! Everyone in their right mind knows that you don’t get into t-shirts for the money. We do it for the love baby :) Anyway, they have some very nice words [...]

Friday, November 20th, 2009

Tees: The Art of the T-Shirt

We were recently excited to be published in a new book called Tees: The Art of the T-Shirt. It’s 336 pages of cutting edge t-shirty goodness, and was put together by design studio Maki out of The Netherlands. Pick up a copy at their shop or at Laurence King Publishing.

Friday, April 10th, 2009

OMG we finally made Tcritic

Its been a long while since we’ve been religiously checking our site stats, wondering who might be looking at our site and which blogs had picked us up, or not… One blog that we never seemed to get traction with was Tcritic. Written by the esteemed Karl Long, and with an RSS readership above 5000 [...]

Friday, April 10th, 2009


About a year ago, the lovely Melody contacted us to see if we’d like to be a part a book they were putting together on e-commerce experiences. We said “Hell yes!”, and then promptly forgot about it until the other day when we got our copy through the mail. Entitled iCatching, its just been released [...]

Saturday, March 14th, 2009

Guilty Secrets

Great read over on the Guardian about the books we (collectively) most lie about reading. And guess what, Orwell’s 1984 comes top of the list! “Asked if they had ever claimed to read a book when they had not, 65% of respondents said yes and 42% said they had falsely claimed to have read Orwell’s [...]

Monday, September 8th, 2008

How would you describe our digital strategy?

Well according to Andy Howard of Lost At E-Minor that is, who’s just written about our online strategy driving our offline business. He notes “The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair’s website - which features simple yet realistic modelling.” Read everything Andy had [...]

Wednesday, August 6th, 2008

A competitor to Threadless? We’re Contagious!

Well, at least according to the latest issue (#15) of the creative world’s bible Contagious we are! The nice people there go on to describe us thus: “A competitor to Threadless? Superfly T-shirts on a superfly website. Welcome to the-affair.” Welcome indeed. We only hope you get involved…

Tuesday, July 22nd, 2008

Rocky Magazine Sweden

Fresh off those good-looking (probably tall and blonde) Swedish printing presses comes the latest issue of Rocky Magazine. We can’t read a word of it, and we can’t remember the interview but we’re pretty certain we sound intelligent and thoughtful.

Friday, June 6th, 2008

More awards…

The awards for our site just keep rolling in! Last week we won a website design award as well as a dope award… Big love again to Kamil our resident Flash guru now resident in our home town, Sydney.

Thursday, May 1st, 2008

Mum’s gonna be so proud…

We finally got the backorder copy of the Boston Herald into the-hq and figured everyone not in Boston might like to check it out.

Thursday, April 24th, 2008

Spreading the good word

This week has been, quite simply, amazing. Firstly we’ve just been featured in the Boston Herald’s ‘Gotta Have It’ lifestyle section (image is currently somewhere over the Atlantic). Big shout out to Jed Gottlieb for pimping us Stateside. And secondly, we had our first interview published in the über urban-cool format magazine’s Issue #39. Not [...]

Wednesday, September 19th, 2007


As some of you know, we’re giving away a few shirts at this month’s LFPUG (London Flash Platform User Group).