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	<title>the-affair / blog &#187; Press</title>
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	<link>http://www.the-affair.com/blog</link>
	<description>the experience of starting a t-shirt company</description>
	<lastBuildDate>Tue, 06 Jul 2010 17:49:38 +0000</lastBuildDate>
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		<title>Torso &#8211; the definitive guide to t-shirt culture</title>
		<link>http://www.the-affair.com/blog/2010/07/06/torso-the-definitive-guide-to-t-shirt-culture/</link>
		<comments>http://www.the-affair.com/blog/2010/07/06/torso-the-definitive-guide-to-t-shirt-culture/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:25:41 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2010/07/06/torso-the-definitive-guide-to-t-shirt-culture/</guid>
		<description><![CDATA[

&#8220;Show me your t-shirts and I’ll tell you who you are. Today’s t-shirts are projection screens for styles, thoughts, and attitudes; they are wearable calling cards.&#8221;

We couldn&#8217;t agree more, and are thrilled to have been included in the definitive guide to t-shirt culture, called Torso. Published by gestalten, it was compiled by Daniel Eckler, founder [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2010/07/06/torso-the-definitive-guide-to-t-shirt-culture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Look mom! We&#8217;re (a teeny tiny bit) famous!</title>
		<link>http://www.the-affair.com/blog/2010/01/26/look-mom-were-a-little-bit-more-famous-than-before/</link>
		<comments>http://www.the-affair.com/blog/2010/01/26/look-mom-were-a-little-bit-more-famous-than-before/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:55:05 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Lessons]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2010/01/26/look-mom-were-a-little-bit-more-famous-than-before/</guid>
		<description><![CDATA[

Dangerous Dave gets interviewed for a Computer Arts article on making money on the side during the recession. Ha! If only it was that easy! Everyone in their right mind knows that you don&#8217;t get into t-shirts for the money. We do it for the love baby :)

Anyway, they have some very nice words to [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2010/01/26/look-mom-were-a-little-bit-more-famous-than-before/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tees: The Art of the T-Shirt</title>
		<link>http://www.the-affair.com/blog/2009/11/20/tees-the-art-of-the-t-shirt/</link>
		<comments>http://www.the-affair.com/blog/2009/11/20/tees-the-art-of-the-t-shirt/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 14:47:42 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=321</guid>
		<description><![CDATA[

We were recently excited to be published in a new book called Tees: The Art of the T-Shirt. It&#8217;s 336 pages of cutting edge t-shirty goodness, and was put together by design studio Maki out of The Netherlands.

Pick up a copy at their shop or at Laurence King Publishing.

   ]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/11/20/tees-the-art-of-the-t-shirt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OMG we finally made Tcritic</title>
		<link>http://www.the-affair.com/blog/2009/04/10/omg-we-finally-made-t-critic/</link>
		<comments>http://www.the-affair.com/blog/2009/04/10/omg-we-finally-made-t-critic/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 16:20:30 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Launch]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/04/10/omg-we-finally-made-t-critic/</guid>
		<description><![CDATA[

Its been a long while since we&#8217;ve been religiously checking our site stats, wondering who might be looking at our site and which blogs had picked us up, or not&#8230;

One blog that we never seemed to get traction with was Tcritic. Written by the esteemed Karl Long, and with an RSS readership above 5000 it [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/04/10/omg-we-finally-made-t-critic/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>iCatching</title>
		<link>http://www.the-affair.com/blog/2009/04/10/icatching/</link>
		<comments>http://www.the-affair.com/blog/2009/04/10/icatching/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 15:34:37 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/04/10/icatching/</guid>
		<description><![CDATA[


About a year ago, the lovely Melody contacted us to see if we&#8217;d like to be a part a book they were putting together on e-commerce experiences. We said &#8220;Hell yes!&#8221;, and then promptly forgot about it until the other day when we got our copy through the mail.

Entitled iCatching, its just been released by [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/04/10/icatching/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guilty Secrets</title>
		<link>http://www.the-affair.com/blog/2009/03/14/guilty-secrets/</link>
		<comments>http://www.the-affair.com/blog/2009/03/14/guilty-secrets/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 21:08:11 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/2009/03/14/guilty-secrets/</guid>
		<description><![CDATA[

Great read over on the Guardian about the books we (collectively) most lie about reading. And guess what, Orwell&#8217;s 1984 comes top of the list!

&#8220;Asked if they had ever claimed to read a book when they had not, 65% of respondents said yes and 42% said they had falsely claimed to have read Orwell&#8217;s classic [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2009/03/14/guilty-secrets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How would you describe our digital strategy?</title>
		<link>http://www.the-affair.com/blog/2008/09/08/how-would-you-describe-our-digital-strategy/</link>
		<comments>http://www.the-affair.com/blog/2008/09/08/how-would-you-describe-our-digital-strategy/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 20:33:44 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lessons]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=122</guid>
		<description><![CDATA[

Well according to Andy Howard of Lost At E-Minor that is, who&#8217;s just written about our online strategy driving our offline business. He notes &#8220;The brand becomes an experience for customers, a strategy that certainly ties in with the user experience of the-affair&#8217;s website &#8211; which features simple yet realistic modelling.&#8221; Read everything Andy had [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/09/08/how-would-you-describe-our-digital-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A competitor to Threadless? We&#8217;re Contagious!</title>
		<link>http://www.the-affair.com/blog/2008/08/06/a-competitor-to-threadless-were-contagious/</link>
		<comments>http://www.the-affair.com/blog/2008/08/06/a-competitor-to-threadless-were-contagious/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 16:14:22 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=105</guid>
		<description><![CDATA[



Well, at least according to the latest issue (#15) of the creative world&#8217;s bible Contagious we are! The nice people there go on to describe us thus:

&#8220;A competitor to Threadless? Superfly T-shirts on a superfly website. Welcome to the-affair.&#8221;

Welcome indeed. We only hope you get involved&#8230;
   ]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/08/06/a-competitor-to-threadless-were-contagious/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rocky Magazine Sweden</title>
		<link>http://www.the-affair.com/blog/2008/07/22/rocky-magazine-sweden/</link>
		<comments>http://www.the-affair.com/blog/2008/07/22/rocky-magazine-sweden/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 08:28:05 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=93</guid>
		<description><![CDATA[

Fresh off those good-looking (probably tall and blonde) Swedish printing presses comes the latest issue of Rocky Magazine. We can&#8217;t read a word of it, and we can&#8217;t remember the interview but we&#8217;re pretty certain we sound intelligent and thoughtful.
   ]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/07/22/rocky-magazine-sweden/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More awards&#8230;</title>
		<link>http://www.the-affair.com/blog/2008/06/06/more-awards/</link>
		<comments>http://www.the-affair.com/blog/2008/06/06/more-awards/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 16:59:46 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=85</guid>
		<description><![CDATA[
The awards for our site just keep rolling in! Last week we won a website design award as well as a dope award&#8230; Big love again to Kamil our resident Flash guru now resident in our home town, Sydney.

   ]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/06/06/more-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mum&#8217;s gonna be so proud&#8230;</title>
		<link>http://www.the-affair.com/blog/2008/05/01/mums-gonna-be-so-proud/</link>
		<comments>http://www.the-affair.com/blog/2008/05/01/mums-gonna-be-so-proud/#comments</comments>
		<pubDate>Thu, 01 May 2008 15:09:45 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=81</guid>
		<description><![CDATA[

We finally got the backorder copy of the Boston Herald into the-hq and figured everyone not in Boston might like to check it out.
   ]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/05/01/mums-gonna-be-so-proud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spreading the good word</title>
		<link>http://www.the-affair.com/blog/2008/04/24/spreading-the-good-word/</link>
		<comments>http://www.the-affair.com/blog/2008/04/24/spreading-the-good-word/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 13:49:14 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.the-affair.com/blog/?p=79</guid>
		<description><![CDATA[

This week has been, quite simply, amazing. Firstly we&#8217;ve just been featured in the Boston Herald&#8217;s &#8216;Gotta Have It&#8217; lifestyle section (image is currently somewhere over the Atlantic). Big shout out to Jed Gottlieb for pimping us Stateside.

And secondly, we had our first interview published in the über urban-cool format magazine&#8217;s Issue #39. Not quite [...]]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2008/04/24/spreading-the-good-word/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LFPUG</title>
		<link>http://www.the-affair.com/blog/2007/09/19/lfpug/</link>
		<comments>http://www.the-affair.com/blog/2007/09/19/lfpug/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 00:07:17 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Competitions]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/19/lfpug/</guid>
		<description><![CDATA[As some of you know, we're giving away a few shirts at this month's LFPUG (London Flash Platform User Group).]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/19/lfpug/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>t-shirt island</title>
		<link>http://www.the-affair.com/blog/2007/09/19/t-shirt-island/</link>
		<comments>http://www.the-affair.com/blog/2007/09/19/t-shirt-island/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 23:58:21 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[t-Blogs]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/19/t-shirt-island/</guid>
		<description><![CDATA[Our second post comes from t-shirt island and is by far and away the biggest generator of traffic to our little neck of the digital woods to date.  So thank you t-shirt island!!!]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/19/t-shirt-island/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our first blog!</title>
		<link>http://www.the-affair.com/blog/2007/09/14/our-first-blog/</link>
		<comments>http://www.the-affair.com/blog/2007/09/14/our-first-blog/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 00:02:45 +0000</pubDate>
		<dc:creator>Zoltan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://the-affair.com/blog/2007/09/14/our-first-blog/</guid>
		<description><![CDATA[Well Zolton missed out, because rik barwick beat him to the mark to be the first to blog about us on the 12.09...  thanks rik!]]></description>
		<wfw:commentRss>http://www.the-affair.com/blog/2007/09/14/our-first-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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